How Customer Service Can Boost Dream Dinners Franchisees’ Bottom Line

June 22, 2015 Comments (None)

How Exceptional Customer Service from Dream Dinners Franchisees Can Boost Your Franchise’s Bottom Line

Are bad customer service experiences driving customers away from your Dream Dinners franchise? In a recent Salesforce study, 89 percent of customers reported that they will terminate their relationship with a company if they experience a negative customer service experience there. Yes, just one negative experience with your franchise can turn a loyal customer into a disgruntled one and may even turn them away from your business altogether.

Customer service is one of the main factors that helps establish the success and growth of your business, so all Dream Dinners franchisees should strive to provide all of their guests with a superior customer service experience. Today, Dream Dinners franchise reviews two benefits of providing exceptional customer service and recommends a few tips for Dream Dinners franchisees to follow.

2 Benefits of a Great Customer Service Experience

  1. Guest Retention: Studies show that it can cost up to seven times more money to bring a new customer into your business than it takes to retain an existing one. Not only does it cost less to retain an existing customer, but when being marketed to, current customers are up to eight times more likely to make a purchase than a new customer. Providing exceptional service to each customer can help you create loyal, continual customers, which will cost your Dream Dinners franchise less marketing money in the long run.
  2. Word-of-Mouth Marketing: When a guest has a first-rate customer experience at your business, studies show that on average, they’ll tell between four and six people about it. But conversely, if a guest has a negative service experience, they will likely tell between nine and 15 people about it – nearly double that of a positive experience. Word-of-mouth marketing is a powerful tool, so make sure customers are talking positively about your Dream Dinners franchise. Get people talking about your franchise in a positive light by providing them with great service 100 percent of the time.

Delivering great customer service isn’t just the job of a Dream Dinners franchisee. To create this great experience for each customer, Dream Dinners franchisees should look for employees with great people and communication skills. Franchisees can also go the extra mile to train each employee on customer service best practices and how to rectify a negative customer experience.

To learn more about how you can increase your franchise’s customer loyalty and retention, click here.